Build A Stronger Team
Whether you are an emerging wine estate or a legacy Chateau, long-term success requires assembling a great team that works well together. I blend innovative strategies with a deep understanding of viticulture and enology and pragmatic experience gained over forty harvests to help you execute this task. I mostly work on long-term projects, either by myself or with help from my extensive global network. With experience in Méthode Champenoise, White, Red and Desert wines, I bring with me a lifetime of mistakes, so you don't have to make them.
Grow A Tasty Grape
Yes, it is that simple, provenance is everything. Vitis Vinifera reacts to the specific inputs it receives from above and blow ground. We like to call it terroir, which sounds very romantic. I believe the investigation of the region coupled with the understanding of the winery principal's goal is a fascinating undertaking, one where I do not want to leave any stone unturned. Individualism can be tasted in the final product, and it starts in the vineyard.
Elevate Your Wine Game
Formulas work great for beer producers and pharmaceutical factories. Wine is a living, evolving product, in fact, it is one of the most complex solutions in nature - with over 1300 components. The science of winemaking is important as it is the base of the pyramid but sticking to formulas often leads to stagnation. Let me bring balance to your team so they can get inspired by the creative process, as I am.
A short primer on transitions
Frequently asked questions
Do you work internationally?
Yes. While our base is in Northern California. We work around the globe.
Do you have a CV and references you can share?
Absolutely, when we have established a basic connection, we will share them with your organization.
How do I find out more about your qualifications and capabilities?
Great first question, it tells us you value your business and want to take the time it requires to vet any inputs you may consider. At generations, we are cutting edge on using new technology, even AI if warranted, but we are old fashioned about building a relationship. We believe in face to face communication. Email us an initial inquiry and we will progress from there.
What do you charge for your services?
Once we understand the scope of the project, we will work with you to create a pricing plan tailored to make you smile. We believe good business deals are those that are profitable to both sides. We are not lawyers and do not charge hourly. We normally only take on endeavors that are long-term, where our initial involvement is intensive and designed to empower your team to not need us as much later on. Having said that, the only constant in life is change, so we will consider specific, short-term engagements too.